Retail Industry
Covenant Technology Partners can help retail and Consumer Packaged Goods (CPG) companies leverage digital technology as the connective tissue that adds ease, convenience, customization, and automation to every aspect of their organization. This includes enhancing business processes, optimizing operations, improving employee workflows, enriching customer experiences, and innovating the products and services offered. By integrating advanced digital solutions, Covenant Technology Partners enables retail and CPG companies to thrive in a competitive market, ensuring seamless and efficient operations while delivering exceptional value to customers.
5 Top Technologies Powering Retail in 2025
Advanced Analytics
Within the next 3 years, over three-quarters of retailers plan to invest in big data solutions for IoT data and 72% in cognitive computing and machine learning.
Artificial Intelligence
About 40% of retailers will develop a customer experience architecture supported by AI, boosting conversions up to 30% and revenue by 25% through hyper-micro personalization.
Cloud-Based Architecture
71% of retailer software decision makers believe that agility is a critical benefit of moving to cloud-hosted software-as-a-service.
Internet of Things
70% of retailers will install in-store beacons for location-based marketing.
Conversational Commerce
50% of retail customer service requests will be conducted, at least partially, through conversational AI applications.
Where will these Technologies Drive the Most Impact?
Social Media
A shopper who engages with a retailer through social media is likely to spend 19% more than the average consumer.
CPG Sales Processes
Nearly a third of CPG sales processes can be automated, freeing up the sales force to spend more time connecting with customers.
Online Shopping
60% of Gen Z shoppers still prefer to purchase in-store, and 46% will check in a store first to get information for an online purchase.
Artificial Intelligence
Retailers’ spend on artificial intelligence is expected to increase by 53%. In just three years, nearly half of retailers will have adopted AI-powered chatbots and digital assistants.
Perfection
Over half of shoppers will expect near-perfect fulfillment.
Personalized Experiences
Nearly half of surveyed consumers said they likely would become repeat buyers after personalized experiences, yet only 22% of shoppers find their retail experience to be highly personalized.
What Areas do Retailers Prioritize for Taking Advantage of these Innovations?
Reinvent their Supply Chains
72% of retailers plan to reinvent their supply chains with real-time visibility enabled by automation, sensors and analytics. While 68% of retailers plan to invest in data tracking, collection and management.
Cutting Costs
43% of CPG executives automate tasks primarily to cut costs and increase efficiency.
In-Store Experiences
55% plan to invest in in-store experiences.
Sales Influences by Digital Touchpoints
More than half of European and U.S. total retail sales will be online or influenced by digital touchpoints, including instore sales that are influenced by digital research beforehand.
Resources: Case Studies + Whitepapers
Power BI Success Story
Transform your Retail/CPG with efficiency
As a trusted partner in retail and consumer packaged goods (CPG) technology, Covenant Technology Partners delivers Microsoft Cloud for Retail to help businesses achieve operational excellence. Our certified team offers tailored consulting services to enhance customer engagement, streamline supply chains, and drive sales growth. With integrated tools like Microsoft Dynamics 365, Power Platform, Microsoft 365, and Azure, we provide a secure, compliant platform for managing inventory, customer data, and sales operations. Empower your staff to focus on delivering exceptional customer experiences with the flexibility to adopt the capabilities you need.
Retail Blogs
Customer Story: Save-A-Lot
Client was moving HQ and did not wish to move an old outdated phone system. The client also had multiple vendors for meetings/conferencing. We saw this as an opportunity to provide a single solution in Microsoft Teams.
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